Web page navigation analyses for marketing management decision-making
نویسندگان
چکیده
منابع مشابه
A decision-making framework for precision marketing
Precision marketing offers personalized customer service and is used to help enterprises increase their profits by means of high-efficiency marketing. This paper presents a novel decision-making framework for precision marking using data-mining techniques. First, this study presents a trend model to accurately predict monthly supply quantity; second, it uses a RFM (Recency, Frequency and Moneta...
متن کاملPathRank: Web Page Retrieval with Navigation Path
This paper describes a path-based method to use the multi-step navigation information discovered from website structures for web page ranking. Use of hyperlinks to enhance page ranking has been widely studied. The underlying assumption is that hyperlinks convey recommendations. Although this technique has been used successfully in global web search, it produces poor results for website search, ...
متن کاملKnowledge Discovery from Users Web-Page Navigation
We propose to detect users navigationpaths to the advantage of web-site owners. First, we explain the design and implementationof a profiler which captures client’s selected links and pages order, accurate page viewing time and cache references, using a Java based remote agent. The information captured by the profiler is then utilized by a knowledge discovery technique to cluster users with sim...
متن کاملCover Page Autonomy as Decision-Making Control
Autonomy is an often cited but rarely agreed upon agent characteristic. Although no definition of agent autonomy is universally accepted, exploring the concept of autonomy is important because autonomy influences and is influenced by the degree of trust that agent designers and users place in their agents, the effectiveness of agent-based problem solving, and the organizational structure of age...
متن کاملPage Design Guidelines for Improving World Wide Web Navigation
Navigation is one of the most critical aspects of browsing pages in the World Wide Web. Users spend a significant amount of time moving from page to page in search of the desired information. The poor usability of Web pages and lack of good navigation tools wastes user time, increases the Internet traffic, and contributes to the user's frustration. This research studies and evaluates three page...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Periodica Polytechnica Social and Management Sciences
سال: 2009
ISSN: 1416-3837,1587-3803
DOI: 10.3311/pp.so.2009-2.05